Africa is a tantalising, dynamic and fast-growing continent. For many finance professionals already operating in Africa, planning to expand or thinking about entering the markets, discussion has to go beyond looking at the potential and into the specifics of how to operate there effectively.

Africa faces a challenge of perceptions and fears – perceptions of complexity and fear of potential difficulties in doing business. While both can be a hurdle, this one day event will demonstrate that there are probably more things that you can do than you realise.

“If I had the key to unlock Africa, I would,” says one treasurer. For sure, there are challenges, but this is a practical day that showcases what companies are doing to unlock diverse and interesting markets.

This, EuroFinance’s second annual one-day conference on effective treasury and finance in Africa, is for corporate professionals who are responsible for African operations. It offers insight into the best ways of working and features the latest developments, updates on hot markets and changing regulations and gives you a chance to benchmark your approach with your peers.