We are very proud to present our EMEA conference in the beautiful city of Istanbul, at the crossroads of East and West, the largest city in Turkey with a population of 14.1 million. This transcontinental city, with its commercial and historical center in Europe and a third of its population in Asia, forms one of the largest urban agglomerations in Europe. Away from the troubles of its neighbors (the financial crisis in some European countries, the instability of the Middle East), Istanbul welcomes more than 10 Million visitors each year, increasing 12% every year since 2010 – More than 1,5 M visitors from Germany and more than half a million from USA, Russia, UK & France.