The world is getting smaller and borders are increasingly blurring. This presents various opportunities for retailers to reach potential customers.
Expanding sales to foreign countries is an excellent means by which the home market saturation can be compensated. At the same time, the prospect of entering a new market can be frightening. In order to be successful in global retailing, vendors need to establish which markets are suitable for them and develop an individually tailored strategy accordingly. During the Global E-commerce Summit highly experienced global retailers will provide insights regarding their strategies and share their success stories and pitfalls.