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Retail Congress Asia Pacific

The 6th annual Retail Congress Asia Pacific, the most influential gathering of retail leaders in the region, returns this year in Kuala Lumpur, Malaysia – Asia’s up-and- coming retail hub. Malaysia’s economy is forecast to remain on a sustainable growth path in 2014-18, with average GDP growth accelerating to 5.6% a year, up from an average of 4.3% in the preceding five-year period*.

Against a back-drop of change in mature economies, rapid retail evolution in developing markets and opportunities in fast-growing emerging markets, this year’s Congress is an unparalleled platform to engage in a peer-to- peer exchange with leaders of the retail industry. Following in-depth research with the Advisory Board and influential retailers from across the globe, the 2016 programme with the theme ‘The evolution of retail in Asia Pacific: innovation and disruption’ provides an invaluable chance to be inspired, share ideas and connect with the industry’s greatest minds to help shape the future of retailing.

KEY THEMES AND HOT TOPICS

DAY 1 THEME: Evolving your business to become more customer centric

Unravelling Asia Pacific’s retail landscape: Where is the market heading?

The slowdown of the global economy has affected consumer spending, but to what extent? Where are the opportunities for growth and investment? Where are we seeing innovation in retail? Understand the market climate and strategies needed to stay successful in this complex industry. Reaching the connected consumer – lessons from the industry Hear how these retailers are responding to the needs of the modern customer. How are they engaging with their shoppers online and offline? How can suppliers and retailers partner together to delight the shopper? Learn from their triumphs, failures and innovations.

DAY 2 THEME: What’s next in the retail revolution?

Delivering online profitably: Increasing conversion, increasing loyalty Online sales in Asia Pacific are expected to reach US$1.3 trillion by 2019, growing at a compound annual growth rate of 18.5% over the next five years. With this in mind, how can retailers capitalise on this e-commerce boom and increase their margins? Our expert panel will reveal their secrets to streamlining their strategy and increasing engagement by putting customers at the heart of the business. The world is in the palm of their hand: The new frontier in mobile strategy Whether it be to enrich customer experiences or to push products, mobile is making waves in Asia Pacific’s retail scene. What are the next steps in the development of mobile and how will this change the way we interact with consumers? How can retailers make the most of mobile throughout path-topurchase and how will this continue to shape the industry?

This is a BayPay-sponsored event!  Sign up here with discount code "BAYPAYASIA16" to get 15% off of this event!