The 12th Global Brand Conference of the Academy of Marketing´s SIG in Brand, Identity, and Corporate Reputation will be hosted by the Linnaeus University School of Business and Economics. This conference is a leading international academic conference in the field of branding and aims at bringing together scholars, researchers, and practitioners in a lively debate of ideas of the role of sensory branding in engaging consumers through the five senses.

Previous events gathered together academic delegates from different parts of the world, who presented their latest research in different fields of branding. In 2017, high-quality papers are welcome within the following areas:

1. Brand Experiences

2. Brand Sensuality

3. Multisensory Interplay

4. Atmospherics

5. Sensory Factors and Consumer Behaviour

6. Brand Image and Identity

7. Brand co-creation

8. Brands in point-of-purchase

9. Brand equity

https://lnu.se/en/research/conferences/global-brand-conference-2017/