8 Ways Ulta Is Building the Store of the Future

Investment Plans

Ulta said it plans to spend between $380-400 million in CapEx. This includes approximately $190 million for new stores, remodels and merchandise fixtures, $140 million for supply chain and IT, including new fest fulfillment centers, and about $60 million for store maintenance and other. 

E-Commerce Growth

While Ulta does not break out e-commerce growth specifically, ulta.com growth was in line with expectations of 20% to 30% growth, driven by traffic. The company expects e-commerce to grow in the 20% to 30% range, contributing approximately 200 basis points to comparable sales.