Stores used to be a black hole of accurate and meaningful shopper metrics, but thanks to major advancements in in-store tracking technology stores are now a treasure trove of shopper data and insight.
Shopper Tracking: You Can't Improve What You Can't Measure
Stores used to be a black hole of accurate and meaningful shopper metrics, but thanks to major advancements in in-store tracking technology stores are now a treasure trove of shopper data and insight.