Tapestry Taps Gap Digital SVP, Launches Data Labs

Noam Paransky has joined the retailer as its chief digital officer leading Tapestry’s company-wide digital strategy.

The company’s ERP implementation is well advanced with phases one and two successfully completed and phase three targeted to launch this summer.  Tapestry integrated Kate Spade’s customer data across North America, Europe, and Japan into the Tapestry customer data platform.  Tapestry launched new product, brand codes and imagery across its digital and social platforms. The company migrated the Kate Spade brand to the Tapestry supply chain realizing significant synergies and clear product quality improvement.