E-commerce comparable sales increased 25.1%, representing 240 basis points of the total company comparable sales increase of 9.4% Ulta enjoyed its strongest traffic in several quarters with transactions up 7.1%, and ticket up 2.3% for the total company. The retail-only comp of 7% was driven by 4.9% transaction growth and 2.1% ticket growth.  Ulta's Ultamate Rewards Loyalty program membership at the end of the year reached $31.8 million active members representing active member growth of 14.4% compared to 2017.