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Leading Brands Discuss Exceeding Customer Expectations with Next-Gen Personalization

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The customer journey has become a crucial element for brands to understand when it comes to creating an impactful marketing strategy. The journey is a representation of your customers experiences with your brand and having this visualised allows you to develop a deep understanding of their wants, needs and when to engage.

 

Redesigning your interactions and touch points along this journey to ensure each one is impactful will set successful brands ahead of the competition. With more data and touchpoints for the consumer to interact with their chosen brands the issue of customer journey mapping and developing a deep understanding of the customers’ needs has shot to the top of many priority lists.

 

To evaluate the challenges of delivering the right message at the right time Incite Group have brought together marketing leaders from Renault, Spark Networks, Radisson and Cashplus to discuss how best to engage your consumer. The free to listen webinar will take place 6th February at 14:00 GMT and you can register to listen here: http://bit.ly/2G8YisU  

 

Marketing leaders contributing include: 

  • Bastien Schupp, Vice President Global Brand Strategy and Marketing Communications, Groupe Renault
  • Najlaa Taqi-Eddin, Chief Marketing Officer, Cashplus
  • Bart Visser, Director of Brand Marketing, Spark Networks
  • Sophie Clarke, Director, Social Media EMEA, Radisson Hotel Group

 

Key issues up for discussion include: 

  • Developing a deep understanding of their customer through journey mapping
  • Exceeding expectations with timely and impactful engagement strategies
  • Increasing efforts to personalise and what this means for brand marketers

 

If you're unable to listen at this time, then please feel free to register and we will send you the recordings from the session, register here

 

Hope you can join Incite Group!

 

For more information please contact Paul Bergamini: 

Project Director | Incite Group
Tel: +44 (0) 207 375 7229
www.incite-group.com

Incite Group is part of FC Business Intelligence Ltd, a registered company in England and Wales - Registered number 0438897. 7-9 Fashion Street, London, E1 6PX, UK.