Seth Perlman, Vice President - Strategy at First Data Corporation

Seth's Bio:

Seth joined First Data as Vice President of Strategy in October 2014, and is based in Mountain View, California. He has developed strategies for First Data’s eCommerce and SMB businesses, and was instrumental in articulating First Data’s corporate transformation and growth plans in regulatory filings and investor roadshow presentations leading up to First Data’s $2.8B IPO in October 2015. Seth is currently focused on defining growth strategies for the company’s Network & Security Solutions segment, which includes the STAR debit network; security and fraud solutions; prepaid and gift card products; and TeleCheck.

Prior to First Data, Seth worked in product and corporate strategy at PayPal, where his focused on bringing PayPal to the physical point of sale, developing strategies for new value-added services, accelerating the company’s European growth, and revamping PayPal’s online merchant product portfolio.

From 2004-2011, Seth held various corporate and product strategy roles at Visa USA and Visa Inc. During his time at Visa, he helped manage the business impacts of major antitrust cases; adapted the company's strategies to keep up with shifting U.S. and international payments regulation; supported the $19B Visa IPO; helped integrate the $2B acquisition of CyberSource; and developed the strategy for the initial version of the product now known as Visa Checkout.

Seth holds an A.B. in Biochemical Sciences from Harvard University and serves on the Board of Directors of Congregation Beth Jacob in Redwood City.