Panelist: Seth Perlman, Vice President, Strategy at First Data Corporation
Seth joined First Data as Vice President of Strategy in October 2014. He is based in Palo Alto, California, which is the ideal location for his current work: accelerating First Data's eCommerce business and positioning the company to lead the next wave of payments and commerce innovation. Prior to First Data, Seth worked in product and corporate strategy at PayPal, where his focused on bringing PayPal to the physical point of sale, developing strategies for new value-added services, accelerating the company’s European growth, and revamping its online merchant product portfolio. From 2004-2011, Seth held various corporate and product strategy roles at Visa USA and Visa Inc. During his time at Visa, he helped manage the business impacts of major antitrust cases; adapted the company's strategy to keep up with shifting U.S. and international payments regulation; supported the $19B Visa IPO; helped integrate the $2B acquisition of CyberSource; and developed the initial strategy for the precursor to the product now known as Visa Checkout.