Nov. 1, 2018
Adobe is forecasting a surge in holiday shopping, with online sales rising 14.8 percent to $124 billion in U.S., this season with a record Cyber Monday in the forecast and increasing use of smartphones to browse and complete purchases.
Smartphones use as the preferred method of shopping has risen to 27.2 percent of revenue, an increase of 11.6 percent year-over-year, and 48.3 percent of visits, according to the report. Conversions rates for mobile shoppers are twice the rate of web shoppers and 22 percent of mobile shoppers have recently made a purchase as compared with web shoppers at 7 percent.
Voice-activated devices are also showing a surge as a shopping tool, as 21 percent plan to use voice-assisted devices to buy frequently used items and 17 percent will use the technology for one-time ordering and in-store pickup, the report indicated.
Adobe data shows that Cyber Monday business will surge 17.6 percent, year-over-year to $7.7 billion in sales and Thanksgiving Day sales are expected to rise 16.5 percent to 3.3 billion. The company said that nearly $1 in every $5 spent this holiday season will be between Thanksgiving Day and Cyber Monday.
The most anticipated gifts will include 4K televisions, retro video consoles and titles like Tekken 3, Ridge Racer Type 4 and Final Fantasy VII are expected to be among the most sought-after items.
Adobe Analytics reviewed 1 trillion visits to U.S. retail sites, involving 80 of the top 100 U.S. web retailers.
Topics: Mobile Apps, Mobile Marketing, Online Purchasing, Retail
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