April 24, 2019
Allset, a San Francisco-based mobile pre-ordering platfo
rm, has launched in the Miami restaurant market and expand to other major cities, including Washington D.C., Philadelphia and Phoenix, after previously operating in 10 markets before the Miami launch.
The platform allows diners to make reservations, order restaurant meals and pay for them through a mobile app before arriving at the restaurant.
"Most apps only allow you to book a table or order pickup/delivery,"Stas Matviyenko, told Mobile Payments Today via email. "Allset offers you more options: You can order ahead for dine-in and eat inside the restaurant, or order pickup and enjoy your food whenever you want. Your reservation and check are also taken care of."
In addition, Matviyenko said Allset allows users to get a table at restaurants that don't otherwise take reservations either online or by phone, because the service pays and tips the restaurant in advance, and the restaurant knows exactly when the client arrives.
Lastly, the platform uses artificial intelligence to analyze peak hours at restaurants to determine whether to send more or fewer reservations.
The company has already signed with a number of major restaurant chains in multiple markets, including Buffalo Wild Wings, Bj's Restaurant and Brewhouse, Bareburger, Freshii and other brands. It also launched an integration three months ago with Google Maps, which allows customers to order through the service. In addition, Allset is integrated with multiple POS systems and kitchen printers, including Olo, Checkmate and Ordermark, which makes it easier for certain restaurants to accept reservations through the service, according to the release.
Several Miami restaurants, including Dos Alas Kitchen, Loui, Syndicate Kava Bar & Tap Room and Novello Restaurant & Bar, have signed up for the service, and about 30 area restaurants are set to go live in the first few weeks.
The startup firm has $8.3 million in funding, including backing from private equity investors like Andreesen Horowitz.
Topics: In-App Payments, Mobile Payments, Restaurants
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