NFC Times Exclusive: As the Isis joint venture gears up for its planned national rollout, NFC Times looks at the view on the ground in its pilot cities of Austin, Texas, and Salt Lake City, Utah, from the perspective of merchants and consumers.
NFC Times conducted informal in-person interviews with merchants, consumers and some agents at mobile shops in Austin. We supplemented the survey with calls to merchants in Salt Lake City. The interviews took place six to nine months after the pilot began in the two cities, last October.
Most of the interviews were conducted with small merchants, since large retailers, like Isis, tightly limit information on results of the pilot.
But even with the limits on information, the conclusion is inescapable: Isis has its work cut out for it as endeavors to build awareness and–even more difficult–to change payment habits among merchants and consumers as it rolls out its Isis Mobile Wallet nationwide in the U.S.
In this article:
Words: 3,200
Graphics:
Table, merchant survey results and comments
Infographic, informal consumer survey
Sources quoted:
Several small merchants, reps at mobile shops
Jaymee Johnson, head of marketing, Isis
Among companies mentioned:
Isis
Jamba Juice
Starbucks
CVS pharmacy
Coca-Cola North America
Whole Foods
MCX
Wild About Music
Verizon Wireless
AT&T Mobility
T-Mobile USA
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