Nov. 2, 2018
Braintree, a unit of PayPal, has expanded its relationship with Samsung Pay, to allow Braintree merchants in the U.S. to accept in-app payments through the mobile pay service, company officials confirmed.
Braintree is an e-commerce platform that helps merchants accept alternative payments and is the only platform that offers PayPal and Venmo through a simple integration, Neha Goel, business development lead at Braintree, told Mobile Payments Today, through a spokesperson. .
"Our support of Samsung Pay allows any Braintree merchant to easily offer Samsung Pay at checkout, through simple and quick integration," Goel said.
Braintree merchants can configure the Samsung Pay integration using the Android v2 SDK. According to documentation on the Braintree site, Gradle is the preferred build system for working with the Braintree Android SDK. Maven is also available, however the android-maven plugin 4.1.0 or higher is required.
Boxed, which sells bulk snack foods, paper towels, bottled water and other goods, is one of the the first major merchants to participate in the new relationship, officials said.
The deal follows an agreement earlier this year that allowed PayPal customers to use Samsung Pay at millions of retailers.
Samsung Pay is considered the second most popular mobile mobile wallet behind Apple Pay, with Apple dominating the space with 77 percent share of the market, compared with 17 percent for Samsung and six percent for Google.
Despite Apple’s larger market share, the study showed that Samsung Pay users were more engaged, as they conducted 7.3 transactions per month, compared with 5.5 per month for Apple Pay and Google Pay customers.
Topics: Contactless / NFC, In-App Payments, Mobile/Digital Wallet, POS, Retail, Technology Providers
Companies: Samsung Electronics America, Braintree, Google Wallet, Apple
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