Outdoor media owner CBN Campus Media has partnered with Blue Bite to install the out-of-home advertising specialist's mTAG platform at 75 campuses across the US.

Students will be able to obtain campus-specific information and announcements using NFC and QR with ads in prime locations such as dorms, student unions and cafeterias.

"We are very excited about our partnership with CBN Campus Media and support the forward-thinking extension of their network into mobile," says Mikhail Damiani, CEO and co-founder of Blue Bite.

"Students, a demographic particularly reliant upon mobile devices, are the perfect audience for multimedia messaging and communication," Damiani explains.