Transit ticketing provider Cubic has launched NextWave, an NFC platform designed to enable transportation operators to introduce NFC ticketing at a lower cost than has previously been possible.

"Our existing agreements with mobile network operators, a cloud-based delivery model and off-the-shelf mobile service capabilities make this a game changer," says David deKozan, vice president of strategic initiatives at Cubic.

"NextWave can help transit agencies get mobile services to market fast at a fraction of the cost associated with dedicated systems.

"At the same time, they are putting into place a solid foundation for the future that enables them to progressively move from conventional NFC fare processing to collaborative partnerships with mobile payment, NFC access and mobile marketing initiatives poised for broad industry adoption."