eBay has rolled out an NFC advertising campaign in 60 premium coffee shops across the UK to promote the online shopping site's home and garden, DIY and technology sections.

The campaign is being delivered using a solution from Tabletalk Media and TapNow and involves placing a total of 3,120 NFC tags on 760 tables to allow shoppers to tap their NFC phone or scan a QR code to get instant access to a range of mobile optimised content.