Product labelling supplier FineLine Technologies and mobile solutions specialist Scanbuy have teamed up to offer a turnkey solution that enables retailers to add NFC, QR and Microsoft Tags to product packaging.

The solution includes "mobile microsite design, product and shelf labelling and a vendor compliance program to manage all content", the partners say.

"With easy implementation across any number of products and suppliers, retailers can take advantage of mobile-enhanced product packaging to engage with shoppers in real-time," says FineLine CEO George Hoffman.

"This is an important element in a retailer's strategy to provide their own store-branded mobile content to shoppers and fully realize their omnichannel marketing objectives."