Gamification design and development agency GameLayer has partnered with NFC specialist Wooshping to provide ways for marketers to deliver campaigns that combine NFC tag reading with real-world challenges and games.

For example, says Wooshping, "at a music festival there could be a challenge to find and unlock all artists performing on a particular day or stage and enter a competition to meet the headlining act; or perhaps hidden codes that give access to VIP areas. Or a local tourist trail could use the platform to provide timely and spontaneous commentary and extra information along the trail."

"NFC and gamification are both emerging technologies that complement each other beautifully and when implemented and leveraged jointly, deliver truly intuitive and captivating end user experiences," says Steven Judge, GameLayer's CEO.