Identiv CEO Jason Hart sounded optimistic tones about the company’s NFC tag business, particularly in “Internet of Things” applications or tags for consumer goods, during a conference call last week to discuss Identiv’s fourth quarter and full year 2014 earnings, but investors responded with less optimism.

Identiv’s share prices on the NASDAQ exchange dropped to $9.94 on the close Friday following the company’s earnings call late last Thursday, down from a March 12 close of $10.63. They rallied slightly to close at $10.16 Monday, but dropped to $9.52 by the market close on Tuesday.

The company, which has not turned a yearly profit in its history, continued the trend with a yearly loss for 2014, and reported only a small quarterly profit for the final quarter of the year. It ended 2014 with revenue on the low end of its management’s predictions for the year, and company executives have been cautious about guidance for 2015.