Indian consumers' familiarity with e-payments propels higher retail sales

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May 22, 2019

Payments technology company Financial Software and Systems has published India Payment Trends 2018, a report that highlights consumer payment trends, as well as spending habits and patterns.

Highlights from the FSS report include:

October was the busiest month, with $73.2 million in transactions, 11% higher than the monthly average of $65.8 million.On average, customers spent 8% more during the festive season.Friday is the busiest time of the week, with 27% of total sales generated from 3–6 p.m.VISA has the largest market share, accounting for 47% of total transaction volume and value.Debit cards accounted for 74.5% of the total volume, while credit cards dominated in terms of value, at 58.2% of the total.More than 90% of failed transactions are due to "do not honor" and customer-related issues; the average monthly rate of successful transactions stood at 88.9%.An increase in adoption of digital payments and growing consumer familiarity with digital payments is a key factor propelling higher sales, FSS said.

Topics: Mobile Apps, Mobile Payments, Region: APAC

Companies: FSS

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