Sending customers more than one push notification from a beacon platform in the same store leads to a 313% decline in app usage, a study conducted by Bluetooth Low Energy (BLE) marketing platform InMarket has found. “The same goes if the notifications customers received were irrelevant: the beacon app gets deleted,” BostInno reports.
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• nfcworld.com • Published 29 September 2014, 12:57 • Last updated 29 September 2014, 12:57
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