"The new co-branded account will be offered in every Isis Mobile Wallet as a part of a nationwide launch later this year, enabling millions of Americans to tap and pay using their American Express Serve account," the financial services giant says.
PREPAID: An Amex Serve card will come with every Isis Mobile Wallet
Isis Mobile Wallets are to feature an Isis and Amex co-branded prepaid card that runs on American Express' Serve platform.
During the Salt Lake City and Austin pilots, Isis phones came with an Isis Cash Card, a prepaid Visa card issued by Chase.
"By adding American Express Serve to the Wallet, customers will be able to pay bills online and send money to friends and family," says Amex. "They will also be able to add cash to their American Express Serve account or fund it using an existing bank account, any credit or debit card or through direct deposit."
Customers will also receive a companion plastic card they can use at any merchant that accepts American Express.
"Consumers including those without access to traditional bank accounts or credit can have access to everyday financial services," Amex's Dan Schulman explains. "And our combined solution works in today's retail environment, and in the emerging 'tap to pay' point of sale ecosystem."
"We learned through our pilot that customers love the convenience of tap and pay with the ability to manage their payments and loyalty programs from one app," adds Michael Abbott, Isis's CEO. "By adding American Express Serve to the Isis Wallet, we can immediately provide millions of consumers the opportunity to participate in mobile commerce."