"The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action," according to an analysis of the largest NFC out-of-home advertising trial to date.
Read the rest of JCDecaux and Kinetic report results of Reading NFC advertising pilot at NFC World.
Read more http://feeds.nearfieldcommunicationsworld.com/~r/nfcw/~3/LzgVI177d4I/