Japanese carrier KDDI, Korea's SK Planet, Taiwan's Chunghwa Telecom and Hong Kong Telecommunications (HKT) are to work together to spread adoption of NFC services in Asia, using a shared NFC tag specification, brand mark and platform.

The goal is to enable customers to access NFC services both at home and when travelling abroad.

While the initial focus is on Asian markets, the Asia NFC Alliance members are also working with the GSMA with the aim of ultimately gaining adoption for its common specifications and approach on a global basis.