A new survey from KPMG has found that 41% of shoppers now use their phone to research products and services in-store and consumers are increasingly willing to share data with advertisers if it saves them money — but concerns over mobile payments security and privacy issues remain.

Read the rest of KPMG reports on consumer attitudes to mobile at NFC World.

Read more http://feeds.nearfieldcommunicationsworld.com/~r/nfcw/~3/8qI54xR0FXo/