Dec. 14, 2018
LaterPay, a technology firm that specializes in content or service-related payments, announced an agreement with Salon Media Group Inc. and Colorado-based publisher Pueblo Pulp to allow users to buy digital content on those particular sites.
LaterPay users can buy content on Salon.com using an ad-based, free content model or a user-supported model with no advertising. LaterPay users can buy content in increments of anywhere from one hour to a week, month or full year. The low friction model allows readers to delay payment until the reach a $5 threshold.
Salon CEO Jordan Hoffner said in the announcement that the model allowed them to bring in hundreds of new subscribers for the ad-free model without doing any promotion.
Pueblo Pulp, an independent publisher in the Southern Rockies and Western Plains, said LaterPay allows it to offer annual and monthly subscriptions as well as buy individual articles or sell weekly passes. Users can also make incremental payments of $3, $5, $10 and $25 to support quality journalism on The Pulp's website.
Topics: Mobile Marketing, Mobile Payments, Online Purchasing, Technology Providers
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