Retail technology specialist The Logic Group has partnered with NFC provider Proxama to create an in-store NFC marketing platform for retailers.

The platform will enable retailers to distribute vouchers and coupons to shoppers via NFC-enabled smart posters located in stores. Customers will then be able to redeem offers at the checkout.

"Retailers are looking to engage with the 'always on' mobile consumer throughout their buying journey and NFC technologies enable that engagement in-store," says Jon Worley, director of customer interactions at The Logic Group.

"By working with Proxama, we are able to give our clients the capability to innovate and provide a superior buying experience for their customers."