Swiss luxury watchmaker HYT Watches has adopted security specialist WiseKey's NFC brand protection solution WiseAuthentic.

WiseAuthentic uses smart card based warranty cards equipped with a contact and contactless chip that act as a digital version of traditional authentication certificates.

HYT retailers activate a watch's warranty card upon purchase, providing customers with proof of purchase and authenticity as well as access to an exclusive online members club. Consumers with an NFC phone will then be able to use the card to check both the item's authenticity and its ownership details.

HYT will be able to revoke the authenticity remotely while also gathering sales figures in the process, says the watchmaker.