"As the number of NFC-equipped handsets grows, this technology becomes attractive for advertisers looking for a way to bridge the offline print world with the online digital world and boost consumer engagement," says the magazine publisher's Declan Boyle. "It’s immediate, measurable, dynamic and a low-cost platform with flexible distribution."

Read the rest of Marie Claire magazine runs NFC print advertisement at NFC World.

Read more http://feeds.nearfieldcommunicationsworld.com/~r/nfcw/~3/pz3NTS_uomg/