June 17, 2019
Mastercard announced the launch of Priceless Experiences, the company's first ever voice assistant skill, which will offer users unique vacations or other experiences through their Amazon or Google smart speakers while traveling or in their home cities.
Mastercard said the skill will be available starting this summer, and allow users to discover offers in major cities like New York, Chicago, Miami, Los Angeles and Boston, by just asking the speaker to "open Priceless Experiences." Additional cities will be added to the program in 2020.
"Voice is the next frontier of search and retail," Raja Rajamannar, chief marketing and communication officer at Mastercard, said in the announcement. "Sound, and in this case the Priceless Experiences skill marked by the Mastercard sonic brand, is a powerful way for us to create a culturally relevant and emotional connection with consumers."
The company said Priceless Experiences will range from a private art tour in Miami's Design District, dining at a chef's table in Los Angeles to VIP tickets at the BRIT Awards. Cardholders can also find out about experience options at Priceless.com.
Topics: Card Brands, Mobile Payments, Restaurants, Technology Providers
Companies: Google, MasterCard, Amazon
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