May 16, 2019
Mastercard has announced a partnership with Zivelo, a provider of self-service kiosk technology, to launch an AI-based system for mobile voice ordering from dynamic menus at quick service restaurants.
The voice ordering solution combines Mastercard Labs AI with Zivelo OakOS software, which is designed for public computers and rooted in the company’s expertise in self-service displays, according to a press release. The technology will be on display at the National Restaurant Association Show in Chicago next week.
The self-service solution prompts customers to place their order at the voice-assisted drive thru; the menu display automatically updates during the process using proprietary AI-based technology developed by Mastercard Labs. Updates can be tailored to the specific customer or based on other factors, such as weather, time of day, seasonality or location.
The companies will pilot the technology at Sonic Drive-In restaurants later this year, with additional pilots to be announced, according to the release.
"We see facets of our brand, our restaurants and AI technology converging in a way that makes for a special customer experience," Jon Dorch, vice president of integrated customer engagement at Sonic, said in the announcement. "Sonic is known for a fun environment and a full menu with extensive customization options that allows guests to personalize every meal."
He said the company expects AI to enable streamlining repeat orders, with personalized suggestions based on data and rewards that are truly relevant to customers.
Topics: Card Brands, Mobile Payments, Restaurants
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