Oct. 31, 2018
McDonald's has partnered with Fleetcor to make the electronic toll-paying solution Sem Parar available for drive-thru customers in Brazil. The agreement allows Brazilian customers to pay using their voices for a more fumble-free experience for patrons there, according to a company press release.
Through the pact, Sem Parar payment systems will be installed at 350 Brazilian McDonald's drive-thru locations.
"We are very happy with this partnership because it makes the purchase process more convenient for clients, who are our main focus," Paulo Camargo, president of the Brazilian division of McDonald's franchisee, Arcos Dorados, said in the release "The customers can choose where to shop and how to pay. That allows for a comprehensive shopping experience."
The payment system allows customers to simply pay by saying, "I'm paying with Sem Parar." The bill is then paid automatically.
In addition to making the consumer experience more fluid, the agreement is strategic for both companies. For Sem Parar, it marks the company's entry into a new market segment and expands the portfolio of urban solutions to its more than 5.5 million customers. For McDonald's, it generates a unique customer experience through convenience and faster drive-thru payments, while enhancing consumer perception of its services as innovative.
Topics: Mobile Payments, Restaurants, Technology Providers, Transaction Processing
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