MCX Deal with Paydiant Leaves Gemalto in Limbo

The announcement Wednesday by U.S. merchant group MCX that it is working with U.S. vendor Paydiant for its planned QR-code based mobile-payments service raises doubts of just what role remains for France-based Gemalto.

It was only last April that Gemalto CEO Olivier Piou was boasting to financial analysts that the MCX contract could be worth hundreds of millions of dollars to Gemalto, with the vendor earning a fee for each transaction that runs through the mobile-payments system that such big U.S. merchants such as Wal-Mart, Target, Best Buy and the Gap Inc. plan to launch. 

Gemalto was gearing up to host and operate that platform, as well as providing wallet software, including development kits, enabling member merchants to build their own MCX-enabled wallet apps. 

But from Wednesday’s announcement and statements by the parties to NFC Times it appears Paydiant has replaced Gemalto as the main technology vendor for the mobile-commerce service. 

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Among Topics Covered:

• How Paydiant’s deal to provide technology for the planned QR-code-based mobile-commerce service by major U.S. merchants making up the MCX consortium affects Gemalto
• Statements by MCX, Paydiant and Gemalto on impact of Paydiant deal to provide technology to MCX
• Gemalto’s original rosy projections for the upside of its contract to manage the mobile-payments platform for MCX merchants. 

Among Companies and Organizations Mentioned:

Merchant Customer Exchange (MCX)
Gemalto
Paydiant
Wal-Mart
Target
Barclaycard US 

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