The event takes the place of Informa Telecoms and Media’s Mobile Financial Services Summit, which had a 15-year run. The organizer said the change reflects developments in the market. The event will address the m-commerce ecosystem’s critical business, partnership, technology and security questions, as both operators and OTT players begin to implement different approaches to securing a return-on-investment through their m-payment propositions. The event will also look at applications and products for mobile advertising and marketing campaigns, with couponing, location-based services and loyalty schemes.