Taipei, TAIWAN – NFC Times Exclusive: Chunghwa Telecom, Taiwan’s largest mobile operator and a long-time backer of NFC, has introduced its QR code-based mobile-payments service, with plans to pursue NFC and QR code mobile-payments in separate tracks.
The telco, which has held several NFC and contactless-mobile trials starting in 2007, and which has developed its own NFC trusted service manager in-house, sees QR code payment as a revenue opportunity it believes it can’t find with NFC. But it intends to launch NFC commercially, as well, probably next year.
The telco launched the QR code service last month, later than planned, with eight acquiring banks. The service mainly targets remote payments, with subscribers able to use their smartphones to scan QR codes that appear on merchant Web sites and TV screens, the latter on home-shopping channels.
The telco believes the revenue opportunity is such that Lin Kuo-feng, president of Chunghwa Telecom's mobile business group, told NFC Times that QR code payment is now a higher priority to the telco than NFC. He has projected publicly that Chunghwa Telecom would have 1 million users of the QR code service within the first year. By comparison, the telco has just under 3.5 million mobile Internet users.
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Words: 1,850
Among Topics Covered:
•Chunghwa Telecom QR code payment service
•Amount of transaction cut to be collected by Chunghwa Telecom.
•Card-not-present rates to be charged for QR code service.
•QR code and NFC services to run in same wallet
•Security measures for QR code service
Among companies and organizations mentioned:
Chunghwa Telecom
E.Sun Commercial Bank
Chinatrust Commercial Bank
Cathay United Bank
Groupon
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