The NFC Forum has chosen Paula Hunter as its new executive director. "Hunter comes to the NFC Forum with more than 18 years of leadership experience in technology association management, marketing, operations, and business development," the NFC standards organisation says.

HUNTER: NFC Forum executive director

"As executive director, Hunter presides over the day-to-day affairs of the NFC Forum under the direction of the chairman, officers, and board of directors. Her responsibilities include strategic planning and direction, membership development, budgeting, evangelism for the Forum and its mission, and outreach to liaison and vertical market partners."

Hunter is joining the NFC Forum after more than three years as executive director of the Outercurve Foundation, a non-profit foundation formed with the mission of enabling the exchange of code and understanding among software companies and open source communities.

Prior to Outercurve, she served as director of operations for Sempo, the Search Engine Marketing Professional Organization, and director of worldwide marketing and business development for the Open Source Development Labs, where she was instrumental in driving membership growth to increase industry awareness of OSDL programs.

"With hundreds of millions of NFC-enabled devices now reaching the market, the NFC Forum is in an unprecedented position to drive adoption among developers, businesses, and consumers worldwide," Hunter says. "I am looking forward to helping the NFC Forum continue its leadership role as we enter a new era of market expansion and solution implementation."