NIKE: Smartphone users can tap adverts to download the Nike+ running app

Nike is using Tapit's NFC platform to offer easy app downloads ahead of Sydney's biggest running race, City 2 Surf, which takes place on 11 August.

Runners are able to download the Nike+ running app for Android or iOS by tapping an embedded NFC tag or scanning a QR code included in poster ads at 18 locations across the city.

Nike is using the platform to "understand user engagement across these outdoor assets, which is a first for them as previously they just used outdoor media as an 'opportunity to see' medium," says Tapit.