NFC Times Exclusive – Mohamed Awad, who formerly headed Broadcom’s NFC business, has returned to oversee the program, among other duties, as Broadcom looks to reinvigorate a program that is lagging behind competitors in terms of high-profile design wins. 

Broadcom, which failed to hold onto the NFC supply contract for Samsung Electronics’ flagship Galaxy S5 flagship phones rolled out last spring or to win the device maker’s high-end Galaxy Note 4 released this fall, has had to content itself with only a limited number of mainly second-tier phones from Samsung and a few other OEMs for its latest BCM20795 NFC chip. 

“This year has been bad for Broadcom in terms of NFC,” said one analyst.