FREE AND EASY: Pizza Hut in China is beaming prizes and offers to customers’ phones

Some 1,471 Pizza Hut restaurants in mainland China have installed Bluetooth Low Energy (BLE) beacons from Sensoro to send out coupons, WeChat movie ticket prizes, special offers and discounts directly to customers’ smartphones.

“Customers in Pizza Hut restaurants just need to turn on Bluetooth on their mobile devices and open up the ‘Shake’ feature on WeChat to get a chance to receive discounts or gifts such as free movie tickets or prizes,” Sensoro says. “Customers can also easily view the menu by interacting with the iBeacon content.”

“The comprehensive use of iBeacon technology to create smart restaurants is intended to improve the customer experience and improve customer service, while also upgrading brand image to attract more customers,” says Pizza Hut.

Sensoro launched a joint venture with Chinese chain store operator Cyber Group last month to roll out BLE beacons across Japan and the Greater China region.