May 20, 2019
Postmates, the on-demand delivery firm, has announced that its first national television ad campaign will feature celebrity home improvement expert Martha Stewart, who will describe how the company can help improve life in the kitchen.
The campaign was developed by Mother Los Angeles, the recently announced creative agency of record for Postmates. The spots were directed by Andreas Nilsson.
"We are delighted to unveil the second phase of our new campaign we call 'Postmate It,' featuring Martha Stewart," Eric Edge, Postmates senior vice president of marketing and communications, said in a press release. "This campaign is meant to show how Postmates fit into our customers' everyday lives — in a humorous and memorable way."
The campaign shows Stewart on television demonstrating various recipes in the kitchen while a viewer tries to keep up with the on-camera instructions. Stewart finally suggests that the struggling fan just "Postmate It."
The campaign will launch during the summer, and and will feature out-of-home placements, social video and a number of radio spots in Postmates markets across the country.
San Francisco-based Postmates works with more than 500,000 restaurants, groceries and convenience stores in more than 3,500 cities in the U.S. and Mexico, the release said.
Topics: Mobile Apps, Mobile Marketing, Restaurants
Companies: Postmates
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