Published / Updated:
May 16, 2019

Has someone you met at a party ever asked for your name the next time he or she saw you? Or worse, has someone called you by the wrong name — or even forgot that they met you at all? Most of the time it’s an honest mistake, but when it happens to you it can feel like a deliberate snub, like you’re just not interesting enough to be remembered.

That’s what customers feel like when your personalization strategy misses the mark. Customers expect to be recognized by companies in return for providing data, and marketers must take steps to use that data in the right context. Consumers get frustrated when they see ads for products they’ve already purchased or when they start a purchase on their PC but don’t see it if they have to move to mobile, and companies without the ability to deliver a consistent personalized experience across channels risk losing business.

For enterprises operating worldwide, with multiple brands in a multi-channel environment, it’s more difficult than ever to keep things straight. See how smart, IoT-connected customer experience devices allow them to bridge the gap to create individual 360-degree views of each customer and their preferences.