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SUITS YOU: Smart Suit 4.0 will appear alongside On Bag at IFA 2015 in Berlin this week
Samsung’s fashion division is to showcase a smart suit equipped with an NFC chip in its sleeve at IFA 2015 in Berlin, Germany. The item from Samsung C&T Fashion Group will be one of four on show over the next week as the company unveils its platform brand for wearables — dubbed The Humanfit — which aims to integrate fashion design and technology.
Smart Suit 4.0 will appear alongside On Bag, a purse with a built-in battery module to allow owners to charge their smartphones without a cable; Body Compass, a shirt equipped with electrocardiogram (ECG) and electromyogram (EMG) sensors to track the wearer’s heart rate and respiration; and Perfect Wallet, a wallet and card case equipped with NFC that allows for “various NFC functions” through a mobile app.
“Smart Suit is a suit line of Rogatis, Samsung C&T’s representative menswear brand, which was first introduced in fall 2013,” Samsung C&T says.
“Unlike its previous versions, which had an NFC tag attached inside the suit pocket, Smart Suit 4.0 has it embedded in the sleeve button. Therefore, it features significantly enhanced convenience of managing the NFC tag when wearing the suit.
“Its exclusive mobile app works as a platform application and features various useful functions, depending on the user’s customised settings.
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“Smart Suit 4.0 will be available in the South Korean market from this fall/winter season. The battery modules of On Bag will also be applied to the 2015 fall/winter collection of Ravenova, Samsung C&T’s recently launched women’s accessories brand. Perfect Wallet will be soon released in the South Korean market, starting from this fall/winter season.”
“Wearable technology has emerged as a key topic of recent IT trade shows, as the potential of the worldwide wearables market is rapidly growing,” the company adds.
“Most wearables are usually in the form of electronic devices, but Samsung C&T presents differentiated wearables in the form of fashion items, taking advantage of its experience in the fashion industry.”