Oct. 31, 2018
Mobile commerce platform Shopgate Inc. announced that it has become a select partner under the Magento Technology Partner Program, allowing Magento merchants to expand their mobile and desktop sites with mobile apps that connect online and offline transactions from frequent customers, according to a company press release.
Magento merchants will be able to directly engage their loyal customers on smartphones and other mobile devices, which company executives say will help boost retention rates.
"Together with Magento, merchants can now offer a seamless digital experience across desktop, mobile web and native mobile apps, whether solving for complex B2B process challenges or expanding B2C ominichannel strategy," Tiffany Spizzo, vice president of global business development at Shopgate, said in the announcement.
Merchants will be able to use segmented push notifications in order to create more targeted and relevant native app experiences, armed with demographic, location and user behavior, according to Shopgate.
Austin-based Shopgate said it already offers its mobile commerce platform to several Magento omnichannel and B2B merchants, including City Gear, Monin, Kicks USA, Alessandro and others.
San Jose, California-based software developer Adobe entered an agreement in May to buy Magento Commerce for $1.68 billion.
Topics: Loyalty Programs, Mobile Apps, Retail, Technology Providers
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