Spent rolls out app for tailored offers, provides customer analytics

Nov. 21, 2018

Spent, a startup that provides a mobile app that gives rebates to retail customers, is launching a new platform that gives specially tailored offers to consumers and customer analytics to retailers, according to a company release.

The New York-based app developer works with retailers ranging from Walmart to eBay and Groupon, and can quickly set up performance-based retail campaigns that give insight into customer behavior.

"We are able to provide retail partners insights and analytics into how consumers are spending and enrolling, allowing them to run targeted campaigns that increase conversion rates and customer loyalty with the people shopping through our app," Erno Tauriainen, founder of the company, said in the release.

The app is available on Google Play and the App Store as a free download. Users can link their debit or credit card through the app, which is highly encrypted, according to the company.

Spent is also launching premium offers from major retailers from Nov. 23 to Nov. 30, and waiving fees it collects through retailers. For example, Warby Parker customers can get 11.2 percent back and Groupon customers up to 6.8 percent back.

Topics: Mobile Apps, Retail

Companies: Spent, Groupon, eBay, Walmart

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