US mall operator Taubman is piloting BLE beacons for an indoor navigation service at its Mall at University Town Center in Sarasota, Florida, with plans to roll out the platform to other properties throughout the year. The platform is powered by Spreo and works in conjunction with a The Mall at UTC mobile app. Taubman owns, manages and leases 21 regional, super-regional and outlet shopping centres in the US and Asia.
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• nfcworld.com • Published 6 January 2015, 13:23 • Last updated 6 January 2015, 13:23
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