June 10, 2019
Utrust, a Switzerland-based cryptocurrency startup, entered an agreement with Portugese soccer champions S.L. Benfica to become the first major European club in the sport to accept crypto payments.
Under the partnership, Benfica fans can use cryptocurrency to buy match tickets and merchandise through the club's online store. The club has more than 14 million supporters globally and about 7 million followers across various social media platforms.
Payment through the Utrust platform can be made using the Utrust token or using bitcoin or Ethereum. The store operates via desktop, mobile devices or a dedicated app.
"This partnership with Portugal's number one football club marks a major milestone for Utrust and the blockchain ecosystem as a whole," Nuno Correia, co-founder and CEO of Utrust, said in a company release. "Benfica is one of the biggest sporting clubs worldwide, and we are delighted to be making cryptocurrency payments possible for their 14 million supporters around the world."
Topics: Region: EMEA
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