Behind Apple’s new campaign: One Night on iPhone 7

"South Africa, especially Johannesburg might look quiet at night, but actually, beneath it there is so much energy, color and life," said Bleda. "For me, the freedom iPhone photography gives is quite amazing. It offers the photographer access to so many apps like Slow Shutter Cam, one of my favorites. Experiment and play as much as you can and be as imaginative as possible; there’s so much to discover with iPhone."